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Seven Smart Marketing Strategies Every Business Should UseEach year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales and delivery.But if your company is small�like more than half of all businesses in America� you probably don�t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies: 1. Leverage the Power Of Targeting And Branding - Determine who�s most likely to buy your product or service, then tailor your marketing message accordingly. Always send the right message to the right audience. Also, create a consistent brand or image for your company, product or service. Branding involves everything related to your company from your logo down to your style of customer service. And it can help you make sales quicker and easier, so you�re able to spend less on marketing. 2. Choose the Right Tools For The Job - This amounts to doing it right the first time. You can�t afford to waste energy and precious dollars by using marketing pieces for the wrong purpose. For example, if you want to reach a specific market segment, direct mail is ideal. But a print ad in a general-interest publication would be a waste of money. 3. Create Versatile Materials - Create marketing materials you can use for more than one purpose. Instead of a large brochure, consider printing a small tri-fold piece that can be mailed inside an envelope, handed out and placed in a display rack. Similarly, a flier can be slipped inside a presentation folder or distributed in mass quantities. 4. Be Conservative - Don�t spend any more than is necessary to get the job done. When printing, choose fewer colors and pages to cut your cost in half. Opt for graphics software, stock photography and other tools that allow you to avoid hiring expensive professionals. Your goal should always be to produce professional materials, not necessarily the most expensive ones. 5. Capitalize on �Free� Advertising - Send a press release to print, radio and broadcast media. It won�t cost you anything to send in submissions. But what you can gain is free publicity in the form of a full article or at least a small brief. Unbiased publicity from a reporter carries a lot of weight and can help you �advertise� your business better than any paid advertising can. 6. Form Strategic Alliances - Combine your marketing efforts and dollars with those of complementary businesses. Swap customer referrals and split the cost of a postcard mailing or print ad with trusted business partners. You can also share exhibit space at trade shows or co-sponsor special events. 7. Improve and Maximize Customer Relations - Always meet and exceed your customers� expectations... so you don�t lose them. Some estimates say it costs seven times more to acquire a new customer than to retain an existing one. You can also save money and time by generating repeat business from your customers. Contact them with a special offer or piece of useful information; they�ll probably be happy to hear from you. Ultimately, you�ll be doing them and yourself a favor. About the author: Copyright, Kate Smalley, Connecticut Secretary Freelance Transcription Services mailto:kms@connecticutsecretary.com http://www.connecticutsecretary.com Circulated by Article Emporium Best Credit Card Processing Rates Everyone goes into business to make money, so why spend more of your profits on expensive transaction fees, Website maintenance, service agreements and high credit card processing rates? When you take time to shop for the best deals, you can save quite a bit of money that can be us... What Is Network Marketing? What Is Network Marketing? To begin with, the concept behind network marketing is simple. Sharing - through product or business philosophy - is the basis of network marketing. Network marketing is a multi-billion pound industry involving mill... The Key to a Successful Business Where would a business be without a business plan? A business plan sets the course for the future of the business. It gives the business owner or manager a sense of direction, listing the objectives and goals of the business from the outset. Writing a b... Good News About Your Online Business If you have ever wondered if an online business is right for you, or you've tried a "program" and been disappointed with the results, I have VERY good news for you today. Despite all the confusing jargon you read, and despite all the inflated claims that websites make, the... What are the benefits Of Affiliate Marketing? Affiliate marketing is a cooperative effort between merchant and an affiliate's website. It has become popular for Internet sites trying to create some extra income for their site, perhaps changing a hobby to a profitable, self-supporting business. Affiliate marketing has proved ... 23 23 things to say when someone asks you for free information! Many service business owners these days are "giving away" their business services – and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too ... Investing In Son's Business Could Cause A Real Family Feud Q: My youngest son wants to borrow $5,000 to start his own business. My wife is afraid to tell him no. She thinks we should just give him the money and not expect anything in return. I disagree. He doesn't have a very good track record with money, so I'm a little worried that my in... The Sales Trail..... The Sales Trail.......... www.motivatedentrepreneur.com Sales & Marketing The Sales Trail.......... By Ryan M. Hoback, Motivated Entrepreneur Incubation & Consulting Everybody's going selling, selling U.S.A…….. The sa... Corporate Security for your Home Business The words Corporate Security may conjure up images of a group of techies working in a wire-filled basement room of Microsoft or HP, combating hackers and terrorists online using words like algorithm and encryption. If you own your own business, do not allow yourself to think that s... Seven Smart Marketing Strategies Every Business Should Use Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales an... The True Facts about MLM and downline Builders. Many people say that MLM do not work. Yet there are others who earn a full time income... It all depends on your interests and your available time. To build a downline with these MLM programs you need tools, time and a desire. It is possible to build huge downli... Applying for a Loan The process of applying for a business loan is a stringent one as compared to the standard procedures in obtaining a home mortgage loan or a personal loan. This is probably due to the fact that business loans contain a greater risk element as compared to other loans. Therefore, len... Will Women Change the Face of the Corporation? Birmingham, AL (Article Emporium) September 14, 2005: In a recent survey by WomenCorp (http://www.WomenCorp.org), it was discovered that both men and women believed that “lack of flexibility” is a major deterrent to the rise of women within the corporation. But of tho... Promoting Your Online Survey Having created and published your online survey the next step is to get the right people to participate. How many and who you specifically target will depend entirely on the survey subject and your specific objectives. For some surveys such as employee surveys there is lik... Boost Your Sales Confidence Before you can sell anything successfully, you must first sell your ideas, your wishes, your needs, your ambitions, your skills, your experience, your products and services-you must be absolutely SOLD on you. Your confidence will never fail you. What can fail you are thos...
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